Here’s what we’re putting our energy into in 2014

In last week’s blog post, we asked Canadians to make a New Year’s resolution to improve their energy IQ. This week, we have a few resolutions of our own we want to share with you. We asked Jim Donihee, CEPA’s chief operating officer, to discuss the four main areas CEPA is focusing on in 2014.

1. Performance

Focusing on improving industry performance is not something new for CEPA, but it continues to be at the top of our priority list for 2014. According to Donihee, it’s all about making sure “the overall performance of the industry is everything that it can be in terms of safety of operations and safe guarding of the environment.”

This year, CEPA will continue to help its member companies reach new levels of performance. For example, Donihee explained that CEPA will continue to develop new operating standards and targets for our industry through CEPA’s Integrity First® program as well as continuing a strong focus on emergency response. Fully implementing the newly agreed upon Mutual Emergency Assistance Agreement and conducting a joint emergency response exercise will also be highlights of the 2014 operating year.

2. Credibility and Engagement

Enhancing our reputation with Canadians depends initially on continuously increasing our performance in terms of safety and then on engaging and communicating with all key stakeholders including First Nations and the public. Basically, we think Canadians already have a lot to be proud of in terms of what the pipeline industry is doing, and we want more Canadians to know about it.

“The engagement piece is largely about ensuring all Canadians understand the efforts that are underway as well as the very strong performance record that is already in place from the industry,” explained Donihee.

3. Business Environment

This goal is all about regulatory policy and working proactively with regulatory bodies.

Here are some things we will be working on:

  • Developing a code of conduct for agents who represent our member companies to land owners along pipeline right-of-ways;
  • Enhanced outreach to First Nations peoples; and
  • Improvements to reporting and transparency so that we continue to honour our accountability to Canadians while also deepening their trust in CEPA as a credible and responsive source of information.

4. Operational effectiveness

Improving operational effectiveness is all about ensuring we are organized and equipped internally to deliver on our first three goals. So, in order to improve operational effectiveness, CEPA will complete implementation of its completely revamped governance structure and its staff will be growing. For example, we will be adding new directors and several new support staff in the new year, “all dedicated to achieving our vision of fostering a safe, socially and environmentally sustainable energy pipeline industry for Canadians,” said Donihee.

As we work on these resolutions throughout the year, we’ll keep you updated. Stay connected with us to track our progress!


The Canadian Energy Pipeline Association represents Canada’s transmission pipeline companies who operate approximately 115,000 kilometres of pipelines in Canada. In 2012, these energy highways moved approximately 1.2 billion barrels of liquid petroleum products and 5.1 trillion cubic feet of natural gas. Our members transport 97 per cent of Canada’s daily natural gas and onshore crude oil from producing regions to markets throughout North America.